Destination Spotlight on Amsterdam, Netherlands

Amsterdam ranks among the most-booked international destinations for advisors in 2025 - and for good reason. Its central location makes it a top pre- or post-cruise city for Northern Europe and Baltic itineraries, while the city itself is a cultural masterpiece: charming canals, historic architecture, and a blend of Old World charm with modern sophistication.

Below are the top 10 hotels booked by advisors this year in Amsterdam. Each property offers something unique - from boutique stays to global luxury. Use these insights and Navi Tips to better match clients with the right hotel, upsell value, and add deeper travel advisor expertise to every booking.

Advisor Tips for Booking Amsterdam

• Position Amsterdam as a Pre/Post Europe Hub: For Northern Europe or river cruise clients, Amsterdam is often the embarkation or disembarkation point. Encourage 2–3 nights to unwind or explore.
• Highlight Canal-Side Locations: Many of the most beloved hotels offer direct views of Amsterdam’s iconic canals - these are memory-makers.
• Promote Local Culture: Suggest clients visit nearby museums (Van Gogh, Rijksmuseum), rent bikes, or cruise the canals. A hotel in the city center makes all of this walkable and easy.

Top Advisor-Booked Hotels in Amsterdam

1. Hotel Estherea: A true gem on the Singel canal, Estherea is a family-run boutique hotel with vintage glamour and personalized service. Chandeliers, velvet chairs, and rich tapestries fill the common spaces, while rooms are cozy, romantic, and individually styled. It’s within walking distance of Dam Square and the city’s best museums. Navi Tip: Perfect for couples and honeymooners looking for an elegant, romantic escape. Advisors can upsell canal-view rooms and highlight the charm of staying in a historic building with boutique touches.

2. Sofitel Legend The Grand Amsterdam: Set in a former royal palace, this 5-star legend combines Dutch history with French luxury. With Michelin-starred dining, a serene spa, and elegant suites, The Grand delivers a regal experience in the heart of the city. It’s steps from the Red Light District and canals but feels worlds away in terms of tranquility. Navi Tip: Ideal for high-end clients, luxury cruisers, and celebration trips. Advisors should promote this as a pre-cruise splurge or anniversary stay. Suggest the suites with private terraces for next-level indulgence.

3. Eden Hotel Amsterdam: Modern, centrally located, and canal-adjacent, Eden Hotel delivers stylish comfort in a convenient location. It’s close to Rembrandtplein and offers easy access to bars, restaurants, and river cruise piers. Rooms are compact but well-appointed, and many overlook the Amstel River. Navi Tip: Great for couples or solo travelers wanting walkable access to nightlife and attractions. Advisors can pitch this as a “center-of-it-all” option with clean design and excellent value.

4. Kimpton De Witt Amsterdam: An energetic, design-forward hotel with a residential feel, Kimpton De Witt blends modern aesthetics with 17th-century Dutch charm. The location near Centraal Station makes it perfect for train and cruise access. Onsite perks include bikes for guest use, cocktail socials, and quirky art throughout the property. Navi Tip: Ideal for Gen X and Millennial travelers who appreciate a boutique vibe with brand-name service. Promote this for pre-cruise stays with built-in cultural flair and convenience.

5. Pulitzer Amsterdam: One of Amsterdam’s most iconic hotels, Pulitzer is a five-star complex spanning 25 connected canal houses. Interiors mix antique Dutch style with modern design. Guests enjoy gardens, courtyards, and a world-renowned bar. Its central location and unique layout make it unforgettable. Navi Tip: Advisors should market this as a “bucket list” hotel - great for luxury travelers who want history and design. Suggest canal cruises that depart from the hotel’s private dock.

6. Mövenpick Hotel Amsterdam City Centre: Overlooking the IJ River and close to cruise terminals, Mövenpick blends practicality with quiet comfort. Rooms are large by European standards, many with panoramic views. It’s connected to public transport and offers a reliable, stress-free stay for travelers arriving or departing by ship. Navi Tip: Ideal for cruisers prioritizing convenience and space. Advisors can promote this as the “easy transfer” property and upsell river-view rooms to enhance the experience.

7. Park Plaza Victoria Amsterdam: Located directly across from Centraal Station, this full-service hotel is a time-tested favorite. Blending old and new, the property offers a spa, indoor pool, and sleek rooms in a heritage building. It’s walking distance to most of the city’s highlights, making it an easy sell. Navi Tip: Great for first-time visitors or clients combining train and cruise travel. Recommend early check-in for guests arriving from long-haul flights and looking for rest before exploring.

8. DoubleTree by Hilton Amsterdam Centraal Station: This contemporary Hilton is popular for its unbeatable location next to the main train station and cruise terminals. Rooms are tech-forward, many with floor-to-ceiling windows. The SkyLounge rooftop bar offers stunning panoramic views of the city skyline. Navi Tip: Perfect for clients who want Hilton points, brand consistency, and location convenience. Suggest dining at the rooftop bar for an unforgettable first night in Amsterdam.

9. Leonardo Boutique Museumhotel Amsterdam City Center: Just steps from the Rijksmuseum and Van Gogh Museum, this boutique hotel is made for culture lovers. Rooms are modern, quiet, and well-priced, with elegant design details. It feels upscale without being stuffy. Navi Tip: Market this to art and history lovers who want museum access without a long commute. Recommend combining a stay here with museum skip-the-line tickets or a walking tour of the Museumplein area.

10. Inntel Hotels Amsterdam Landmark: One of the city’s newer design-forward hotels, Inntel Landmark sits near the waterfront with industrial-chic aesthetics and modern amenities. Spa rooms, rain showers, and canal views are common, while the location feels local and less touristy. Navi Tip: Ideal for repeat Amsterdam visitors looking for something different. Advisors can pitch it as the “local feel, new design” experience with wellness features and off-the-beaten-path charm.

See More Advisor Picks for Amsterdam

These are just the top 10 - advisors will find even more in Navitrip using the Advisor Picks filter. Explore boutique hotels, modern stays, and budget-friendly options that deliver memorable experiences in one of Europe’s most captivating cities.