Destination Spotlight on London, England

From royal landmarks to modern icons, London blends centuries of history with a thriving dining, theatre, and shopping scene. Visitors can explore Buckingham Palace, the Tower of London, and Westminster Abbey by day, then enjoy world-class shows and Michelin-starred restaurants by night. As one of the world’s most-visited capitals, London also serves as a major gateway for cruises departing from Southampton, making it a natural choice for both pre- and post-cruise stays.

Whether your clients are extending their trip to immerse themselves in London’s culture or arriving early to ensure a smooth embarkation, these properties stand out as trusted favorites for their location, comfort, and consistently high guest satisfaction.

Top Advisor-Booked Hotels in London

1. The Rubens at the Palace: Overlooking the Royal Mews of Buckingham Palace, this historic luxury hotel delivers regal charm and a sense of tradition. Afternoon tea is served daily, and guests enjoy multiple dining venues, including fine dining, an English Grill, and the lively Leopard Bar. Rooms and suites are elegantly appointed, many offering views of the Palace, and the staff is known for its polished service and attention to detail. Navi Tip: Best for clients seeking a quintessentially British stay close to royal landmarks and historic London.

2. Park Plaza Victoria London: This contemporary Westminster property combines sleek design with practicality. Spacious rooms include family options and executive studios, while on-site amenities cover everything from a modern brasserie to a well-equipped fitness center. Its location by Victoria Station means clients have direct access to Gatwick Airport, the West End, and major attractions across the city. Navi Tip: Ideal for business or leisure travelers who want modern comfort with seamless transport links.

3. Hilton Garden Inn London Heathrow Terminals 2 and 3: Set directly within Heathrow Airport, this hotel emphasizes convenience without sacrificing comfort. Soundproofed rooms feature modern décor, premium bedding, and smart TVs. Guests can dine at the Garden Grille, grab snacks from the 24-hour shop, or unwind in the fitness center. It’s an excellent choice for those with early flights or tight travel schedules. Navi Tip: Perfect for pre- or post-cruise travelers who prioritize convenience for flight connections.

4. Great Scotland Yard Hotel - Unbound Collection by Hyatt: Once the original headquarters of London’s Metropolitan Police, this five-star boutique property blends historic intrigue with a modern, artful aesthetic. Its interiors feature bespoke furnishings, curated artwork, and subtle nods to its storied past. Guests can enjoy an upscale restaurant, craft cocktail bar, and elegant lounges. The hotel’s location, just steps from Trafalgar Square and Covent Garden, makes it an ideal hub for culture and theatre lovers. Navi Tip: Best for couples or clients who value boutique luxury paired with walkable access to London’s cultural heart.

5. Radisson Blu Hotel, London Bloomsbury: Warm yet sophisticated, this centrally located property places guests near the British Museum, Oxford Street, and Covent Garden. Rooms feature plush bedding, rainfall showers, and a mix of contemporary and classic décor. Afternoon tea and refined dining experiences are available on-site, adding to its appeal as a stylish base for exploring both museums and retail districts. Navi Tip: A great choice for culture seekers, shoppers, and first-time visitors who want to be at the center of it all.

6. citizenM Tower of London: Playful, modern, and tech-forward, citizenM offers compact but brilliantly designed rooms above Tower Hill Station. Smart tablets control everything from lighting to entertainment, while oversized windows give many rooms sweeping views of Tower Bridge and the Thames. Guests benefit from self-check-in kiosks, a 24/7 canteen, and vibrant communal spaces designed for socializing. Navi Tip: Perfect for younger travelers or design-savvy guests who want efficiency, style, and Instagram-worthy views.

7. St. Pancras London, Autograph Collection: This grand hotel occupies the Gothic Revival masterpiece of the St. Pancras Renaissance building, offering old-world opulence combined with modern amenities. Guests enjoy spacious rooms and suites, a renowned spa, fine dining at The Gilbert Scott restaurant, and direct access to Eurostar services to Paris and Brussels. Its soaring architecture and dramatic lobby make it a destination in itself. Navi Tip: Best for luxury travelers who appreciate architectural history and seamless European rail connections.

8. The Westminster London, Curio Collection by Hilton:  Located in the heart of Westminster near the Thames, this stylish hotel offers modern comfort in a prime setting. Rooms feature sleek lines, contemporary décor, and thoughtful touches like espresso machines. Guests can enjoy a trendy on-site restaurant, cocktail bar, and fitness center. Its proximity to Parliament, Westminster Abbey, and the London Eye adds convenience for sightseeing. Navi Tip: Ideal for travelers who want a stylish base near London’s most iconic landmarks.

9. Nobu Hotel London Portman Square: This luxury property merges Japanese-inspired minimalism with contemporary London sophistication. Rooms and suites are serene and elegant, with clean lines and wellness-focused amenities. The signature Nobu restaurant is a destination in itself, and the hotel also features a wellness center and fitness studio. Its Marylebone location provides easy access to Hyde Park, Bond Street, and Oxford Street. Navi Tip: Perfect for foodies and style-conscious travelers who value wellness, fine dining, and chic design.

10. Strand Palace Hotel: A London institution since 1909, Strand Palace combines heritage with modern refresh. The property sits steps from Covent Garden, Trafalgar Square, and the Thames. Rooms are comfortable and contemporary, while multiple on-site dining options, including afternoon tea and British classics, add to its charm. Its rich history and central location make it a perennial advisor favorite. Navi Tip: Best for theatre lovers, sightseers, and history buffs who want a convenient central base.

See More Advisor Picks for London

These are just the top 10. Other trusted favorites include Thistle Holborn The Kingsley, The Tower Hotel, Hotel Riu Plaza London Victoria, and more inside Navitrip. Use the Advisor Picks filter in your London search results to see the full collection.

Advisor Tips for Booking London

• Plan Early Arrivals: Recommend clients arrive 1–2 days early to adjust to the time zone.
• Match Location to Interests: Choose hotels based on where clients want to spend their time - not just port proximity.
• Sell the Experience: Even short stays can feel memorable when clients stay in properties with unique character or signature views.